Taylor Swift has gone beyond being just a pop icon, as she now holds the power to steer some of America’s most prestigious institutions and brands. This is significant because she has already played a pivotal role in driving the economy and motivating thousands to register to vote. Currently, both Hollywood and the NFL view her as a beacon of opportunity and a source of income. In fact, during the recent game between the Kansas City Chiefs and the Chicago Bears, Swift was seen cheering on the former alongside Donna Kelce, the mother of Chiefs’ tight end, Travis Kelce.
During the broadcast of a recent NFL game, Taylor Swift was panned to nine times by Fox and her attendance was a hot topic on social media. The NFL also capitalized on her presence by flashing images of her on their game day graphics and releasing 10 TikToks on their official account. The NFL on Fox even ran an ad linking her romantically with Kelce. Kelce also experienced a halo effect as he gained over 300,000 social media followers, 400% increase in merchandise sales, and his podcast ranked #1 on Apple charts. Her attendance drove ratings and increased female viewership by 63% in the key 18-49 demo. The buzz around Travis Kelce and Taylor Swift is not just speculation about their relationship, but it’s the Halo Effect at work – where one person’s influence boosts the appeal of others around them. This has turned football into more than just a game and into a stage for pop culture, according to communication expert Molly McPherson.
Inviting a popular celebrity to a sports game is not just a mere academic theory but also a clever marketing strategy. Travis Kelce, an All-Pro tight end, gained massive exposure by inviting Taylor Swift to a game, which subsequently invited her entire fan base to tune in. As a result, Swift, Kelce, the NFL, and the Kansas City Chiefs all benefited from this smart move. However, the Chicago Bears were the only ones who lost out.
Due to labor disputes, Hollywood’s fall movie slate seemed to lack excitement, but Swift gave it a sudden boost by announcing her “Eras Tour” film release this month. To make things more surprising, Swift and her family opted for a direct distribution deal with theater chain AMC, bypassing traditional studio middlemen. This groundbreaking agreement could potentially revolutionize the way concert films are released in the future, according to Matthew Belloni from Puck.
The concert movie is on its way to earning an impressive $100 million in the opening weekend in the US, and possibly more, according to a Deadline report. One analyst even described the film’s performance as a “unicorn.” The news has also caused some changes in Hollywood’s release schedule, with the “Exorcist” sequel’s debut being moved forward by a week by Blumhouse head Jason Blum, who tweeted “#TaylorWins.” Swift’s immense influence, power, and audience engagement are not without reason.
Through her genuine and direct communication with her fans, affectionately referred to as Swifties, Taylor Swift has earned their trust. She is known for her tendency to hide clues and Easter eggs in her messages, a fact that was exemplified by her recent takeover of Google Search to reveal new song titles. Her peers in the music industry have also lauded her for challenging the compensation methods for artists on streaming platforms. In her latest move, Swift is expected to attend the Chiefs vs Jets game this week, which could potentially generate more attention, discussion, and revenue for the NFL. With Swift involved, the only thing left blank is the space on the checks that will undoubtedly be cashed.