Taylor Swift’s Eras concert tour is about to make history once again as the film of her live shows has generated over £80 million in advanced ticket sales. The film, which captures her 52-stop concert across the United States, is expected to gross a staggering £196 million during its month-long run and become the highest-grossing tour of all time. Taylor Swift’s film success follows after Barbie and Oppenheimer brought in almost £200 million in the US this summer. However, she decided to bypass Hollywood’s movie distributors by reaching an agreement directly with cinema chains so that her fans could see the film quickly. The studios were suggesting a launch as late as 2025 due to the writers’ and actors’ strikes.
It is predicted that Ms Swift’s movie will generate a whopping £196 million in revenue during its one-month screening. Furthermore, the tour that accompanies the film is expected to break records and become the highest-grossing of all time.
According to reports, Scott, the frustrated father of Ms. Swift, who is a former stockbroker, contacted Adam Aron, CEO of cinema chain AMC, and secured a deal to show her film in more than 4,000 North American theaters in just a few weeks. Some theater chains, like Missouri-based B&B Theatres, are planning to make the premiere of the film a party affair with a pink carpet, photo booths, and encouraging fans to dance during screenings. Cinemark has reported pre-sales ten times higher than previous event showings. Taylor Swift’s fans, called ‘Swifties,’ have so much buying power that the release dates of other films have been changed to avoid any rivalry. The decision to bypass traditional contract arrangements is expected to challenge Hollywood distributors’ dominance and give the singer a larger slice of box office takings. It may also encourage more stars to follow suit. Beyonce has already reached an agreement with AMC to screen her Renaissance tour. Vue CEO, Tim Richards, believes that concert films will be a significant lifeline for cinema operators.