Although we may have vowed to cut back on our shopping habits, attending last night’s event at David Yurman was not the occasion to exercise restraint. Scarlett Johansson and the Yurman family threw a lively cocktail party and shopping extravaganza at the David Yurman flagship store located on 57th Street and Madison Avenue.
An exclusive event was organized to support the Lower East Side Girls Club, an organization that holds a special place in the hearts of Johansson and the Yurman family. The talented New York actor collaborated with the renowned jewelers to create unique designs, and a portion of the proceeds from the sales will be donated to this independent, community-based non-profit organization.
Growing up in Manhattan, I always saw David Yurman as an iconic figure in New York. During my late teens to early twenties, I vividly remember admiring the beautiful women in Yurman campaigns, especially those black and white images like the iconic Peter Lindbergh’s Yurman campaign. As a result, the thought of working with this brand one day was truly aspirational for me, Scarlett Johansson revealed in her interview with Vogue.
In an effort to bring vitality and support to post-lockdown New York, Johansson and the Yurman family teamed up with a local organization located in the heart of the city. Johansson had friends who had been involved with the Lower East Side Girls Club for many years and felt that it would be a great fit. Scarlett Johansson stated, “They are making a real impact in the lives of so many young New Yorkers from the ground up.” Interestingly enough, Kung-Ling Siegel, Evan Yurman’s wife, had also been working with the non-profit since 2013.
As soon as the guests arrived at the flagship store, they were greeted with a variety of specialty cocktails and Champagne at the glass doors. Inside, the cheerful shoppers mingled with each other while sampling caviar, nibbling on pass-around light bites, and willingly donated money to support the noble organization. In the midst of the sparkling jewels and blooming red flowers, a DJ played upbeat music to create a lively atmosphere. Meanwhile, Johansson was dressed in David Yurman jewelry and a tailored tuxedo jacket and trousers from Alexander McQueen.
The connection made with the Lower East Side Girls Club during the evening sparked meaningful discussions about women creating positive change in each other’s lives. As the organization’s goal is to provide opportunities and empowerment for women and gender-expansive youth while building community, it was fitting that these conversations took place.
Johansson emphasized the importance of creating one’s own narrative, citing her fortunate experiences working with female directors, producers, and writers from a young age. She expressed her admiration for Lisa Krüger’s movie “Manny & Lo,” which had a positive impact on her when she was only 10 years old, introducing her to the idea of women writing stories for younger generations of women. Johansson lauded the film for its message of sisterhood and women supporting each other in difficult times, calling it her “start.” This was revealed in an interview with Vogue.
Engaging in conversations with other women can lead to the discovery of shared experiences. Most women have faced similar challenges such as being underestimated or dealing with naysayers at some point in their lives. As more of us are becoming mothers to daughters, we hold the power to influence change for them and the younger generation. If you are interested in providing support for the Lower East Side Girls Club, please visit www.girlsclub.org to donate or learn about mentoring and volunteering opportunities.