Actress Scarlett Johansson is set to unveil her new skincare brand, The Outset, on March 1st. The line is said to be “clean and effective,” and was co-founded by Johansson and Brooklyn-based entrepreneur, Kate Foster. The official Instagram page and website were recently revealed, which feature black-and-white campaign photos of Johansson and a diverse group of models.
Scarlett Johansson is joining the trend of launching celebrity-owned beauty brands with her own skincare line called The Outset, which she plans to release on March 1. This brand is aimed at providing clean and effective skincare products that can elevate one’s daily routine. The Outset promises a return to the essential by rediscovering freedom in the uncomplicated. Scarlett Johansson emphasized that this brand will be universal and accessible to everyone. This move follows the footsteps of other celebrities who have launched their own beauty brands like Jennifer Aniston’s Lolavie and Ariana Grande’s r.e.m. beauty.
Scarlett Johansson joined forces with Brooklyn-based entrepreneur, Kate Foster, to create a skincare line. Foster revealed on her personal Instagram that she met the actress “two years ago” through mutual connections within the beauty industry. In her post, she shared that Johansson had a vision for a straightforward and clean skincare system that could be used daily, likening it to slipping on a favorite white t-shirt. Despite the challenges of launching a product during the pandemic, Foster dedicated herself to realizing the brand’s mission while maintaining its heart and intention.
Revealed: The announcement was made on Tuesday through an official Instagram account and website. The campaign showcases Johansson along with a variety of models in black and white photos.
The Outset, a new clean beauty brand, aims to provide effective skincare products that elevate your everyday routine. The brand emphasizes a return to the essential and a focus on uncomplicated beauty. Founders Foster and Johansson aim to create conversations surrounding a democratic approach to beauty that doesn’t discriminate based on gender or age. While the range of products available at launch remains undisclosed, The Outset has confirmed that there will be a variety of offerings. Actress Scarlett Johansson, one of the founders, revealed that she was inspired to create her own beauty brand despite previously serving as an ambassador for other companies.
In a recent interview with Vogue, the star of Black Widow shared her personal goal of establishing her own line of beauty products. While she has previously served as a spokesperson for other beauty companies, this experience has motivated her to take on the challenge of creating something uniquely her own.
According to the actress Scarlett Johansson, she always felt like she was portraying a character in luxury brand campaigns. As she evolved, she wanted to create and represent a brand that truly expressed her own identity. While she enjoyed being the face of several luxury brands, it was important for her to have a sense of authenticity. On Tuesday, The Outset released promotional images that included a close-up of Johansson’s stunning profile.
On Tuesday, a promotional image for The Outset was released featuring an artsy black-and-white close-up of Scarlett Johansson’s side profile. Her husband, Colin Jost, made a hilarious comment on the picture, asking if this was the best way to contact her and mentioning his own brand called “Part of a Face,” which he would like to use the photo for. The couple got married in October 2020 after three years of dating and welcomed their first child, a son, last August.
The joyful duo tied the knot in October of 2020, after being in a relationship for three years. In August of the following year, Johansson and Jost had their first child, a baby boy. The couple was photographed together in 2021.